SAN MATEO, Calif.--(BUSINESS WIRE)--Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to ...

It’s become an unwritten rule in modern B2B marketing: You can’t host an event without spotlighting account-based marketing’s (ABM) strides and its relation to revenue generation. The 2021 B2B Sales & ...

With advancements in technology, most B2B buyers look for personalized solutions that can help their business grow exponentially. There are different strategies your business can implement to offer ...

Opinions expressed by Entrepreneur contributors are their own. We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants ...

“You can talk to a hundred different people and they’ll all give you a different view of what ABM is,” Paul begins. Of course, you might consider yourself an ABM purist, focusing solely on one-to-one.

After co-founding a company focused on marketing automation and a company focused on account-based marketing (known as ABM), I am now turning my focus to what I see as the next wave of momentum ...