Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

ABSOLUT vodka has unveiled its latest limited edition bottle: ABSOLUT denim. The denim sleeve which covers the bottle features a zipper on the back, and was designed by Brooklyn-based Loren Cronk. The ...

To celebrate the epic conclusion of Universal Pictures' global cinematic sensation, Absolut introduces new "Absolut-ly Wicked Good Cocktail Collection" in partnership with Paris Hilton "I sliv for ...

Pernod Ricard has unveiled the latest packaging activation for its Absolut Vodka brand in the UK. The packaging comprises a… Stay ahead with unbiased news, expert commentary, and in-depth features on ...