Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

GARM doesn’t have the funds to fight Musk and continue its work. GARM doesn’t have the funds to fight Musk and continue its work. is a reporter who writes about tech, money, and human behavior. She ...

The World Federation of Advertisers (WFA) is reportedly shutting down operations of its nonprofit arm, the Global Alliance for Responsible Media (GARM), after being hit with an antitrust lawsuit from ...

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...