Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Intuit scales its SMB Media Labs to a self-service model via The Trade Desk. Learn how deterministic data and "privacy-first" ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

When comparing puffery vs. false advertising, you'll find that the difference is between legal promotion and illegal marketing claims. Puffery is a legal way of promoting a product or service through ...