Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...

Customer experience matters, maybe more so today than ever before. Yet a recent customer experience survey from Forrester showed the quality of the customer experience is not only at an all-time ...

Terms like “customer-focused” and “customer experience” have become trendy, but they are also often used as a catch-all when building or denoting corporate culture strategies. Brands stand to benefit ...

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. As we witness the digital transformation of commerce — a statement that is ...

Opinions expressed by Entrepreneur contributors are their own. Throughout my entrepreneurial journey, I had never assumed the role of a product founder. When I successfully sold my previous company, I ...

Fintech and customer-centricity go hand in hand. The Fintech movement originated from the observation that traditional incumbent banks insufficiently served their customers and focused too much on ...