Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Amazon is eliminating some private-label brands as part of broader efforts to rein in costs across the company. Amazon sells goods from its own brands, in addition to those from third-party sellers ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...