In this article, I describe the role of standards from the perspective of promoting human behavior change. In particular, I explain the role of the design and symbol standards. A specific example is ...

From the stop sign to the laugh-cry emoji, symbols play a critical and ubiquitous role in everyday life. A forthcoming exhibition at Cooper Hewitt, Smithsonian Design Museum, “Give Me a Sign: The ...

Fast-food restaurant chain, Subway, has unveiled a new logo and symbol, premiering it during several Olympics TV spots. The logo retains the core colours long associated with the brand – green and ...

The design of Twitter’s blue check may play a role in why people have so many strong feelings about such a tiny little mark. Elon Musk’s newly unveiled plan to allow Twitter users to sport the social ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Very soon, the Indian Rupee too will get a distinct identity -- an identification symbol -- like the world's major currencies (Dollar, Pound Sterling, Yen and the Euro) have. The Indian government had ...