Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

In this article, I describe the role of standards from the perspective of promoting human behavior change. In particular, I explain the role of the design and symbol standards. A specific example is ...

From the stop sign to the laugh-cry emoji, symbols play a critical and ubiquitous role in everyday life. A forthcoming exhibition at Cooper Hewitt, Smithsonian Design Museum, “Give Me a Sign: The ...

“The notion of symbolism is amazing because you can embody meaning in the simplest of things,” says Colin Salter, author of the recently published 100 Symbols that Changed the World. His latest book ...

The design of Twitter’s blue check may play a role in why people have so many strong feelings about such a tiny little mark. Elon Musk’s newly unveiled plan to allow Twitter users to sport the social ...

Fast-food restaurant chain, Subway, has unveiled a new logo and symbol, premiering it during several Olympics TV spots. The logo retains the core colours long associated with the brand – green and ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...