High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

For comparison, that's less than one-tenth of the half-million Vision Pros analysts say were sold in its launch year, 2024.

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

Apple has reportedly reduced production and marketing of its Vision Pro headset due to disappointing sales, according to ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.