Beats was acquired by Apple more than 10 years ago. The $3 billion purchase brought Beats’ headphone, speaker, and music streaming business into the Apple fold. At the time, the streaming service ...

We’re entering the era of a new kind of gadget, and it sounds like Apple may be getting in on the action early. It’s the time of the smart ring, and a recently-surfaced patent spotted by ithome looks ...

Apple has a packed product lineup for 2026, as rumors indicate up to 25 new products will launch. Here’s what’s coming.

Without delving into the details, Apple's financial performance may appear solid, with consistent improvements in profitability. However, the company's brand power remains its sole growth driver, as ...

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Apple’s CEO Tim Cook heralded the launch of the latest Apple iPad lineup as “the biggest day for iPad since its introduction.” That may well be true, but for many people the commercial intended to ...

Apple hires Mike Lewinsky to boost brand partnerships in its entertainment business.

Apple has finally unveiled its latest range of devices at the company's 'awe dropping' event in Cupertino, California. While the new iPhone 17 and iPhone 17 Air might have been the centre of attention ...

Apple has launched a new in-house iPhone app designed to help users organize social gatherings. It’s called Apple Invites, and it’s out now. As the name suggests, the first duty of the app is to ...