Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Prof. Aleks Farseev is an entrepreneur, keynote speaker and CEO of SOMIN, a communications and marketing strategy analysis AI platform. AI agents are rapidly transforming how brands engage customers, ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Opinions expressed by Entrepreneur contributors are their own. The digital age has ushered in a new era where data reigns supreme, providing businesses with valuable insights into customer behavior, ...

Markus Juhr-De Benedetti is driving Blue Yonder’s rapid, scalable international growth. He’s an experienced expert in the internationalization of software companies, specializing in key customer ...

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