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Disney Advertising has expanded its deal with demand-side platform The Trade Desk, matching Disney’s audience graph with the Trade Desk's identity graph Unified ID 2.0 for activation of media buys.

Sign up for the daily CJR newsletter. The news industry is now two decades into a period defined by instability and confusion. Publishers have grown uncomfortably ...

NEW YORK, March 30, 2022 /PRNewswire/ -- Cadent, the largest independent platform for advanced TV advertising, announced today that Aperture Viewer Graph, its patented technology for bridging ...