Your New Year’s resolution should be to get a fatter middle. You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top. Build a ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

We all see and read the buzzwords… content marketing, conversion funnels, inbound marketing, marketing automation, social network marketing, and the list goes on and on. They are all great words, ...

Marketing funnels are not always successful. If a business is struggling with inconsistent marketing efforts or sub-par results despite the time and work invested, it may consider an overhaul of its ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...