If you want to understand why Disney isn't part of the U.S. joint industry committee jumpstarted by rival networks, you have to listen to Disney Advertising President Rita Ferro's remarks kicking off ...

Disney Advertising has expanded its deal with demand-side platform The Trade Desk, matching Disney’s audience graph with the Trade Desk's identity graph Unified ID 2.0 for activation of media buys.

NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a ...

Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

Disney Advertising and The Trade Desk have expanded their partnership to integrate Disney's Audience Graph with Unified ID 2.0 using Disney's Clean Room technology, according to details shared with ...

This morning at the Bing Partner Summit, at Microsoft headquarters, the company announced a new display network, the Microsoft Audience Network (MSAN). Though the company has had the “Bing Audience ...

Find out all the details about the Microsoft Audience Network and the Microsoft Graph, how it works, and how advertisers can make the most of this new Bing Ads feature. The new Microsoft Audience ...

NEW YORK, March 30, 2022 /PRNewswire/ -- Cadent, the largest independent platform for advanced TV advertising, announced today that Aperture Viewer Graph, its patented technology for bridging ...

Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some ...