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A study by JiWire, a location-based mobile media company, brings a stone to the maturity of the public regarding behavior and location to help marketers target specific audiences. The company ...
Databricks users can now natively access Audience Acuity's referential identity graph via Delta Sharing to enrich first-party data, drive activation, and accelerate time-to-value. LAS VEGAS, NEVADA / ...
On Monday, Disney announced the expansion of its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US, said Dana McGraw, SVP of data and ...
Disney Advertising has expanded its deal with demand-side platform The Trade Desk, matching Disney’s audience graph with the Trade Desk's identity graph Unified ID 2.0 for activation of media buys.
Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company ...
NEW YORK, March 30, 2022 /PRNewswire/ -- Cadent, the largest independent platform for advanced TV advertising, announced today that Aperture Viewer Graph, its patented technology for bridging ...
If you want to understand why Disney isn't part of the U.S. joint industry committee jumpstarted by rival networks, you have to listen to Disney Advertising President Rita Ferro's remarks kicking off ...
Databricks users can now natively access Audience Acuity's referential identity graph via Delta Sharing to enrich first-party data, drive activation, and accelerate time-to-value. LAS VEGAS, NEVADA / ...
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