You're walking through the woods with no one else around when you hear it: Faintly, from the background hum of the forest — impossibly, hair-raisingly — comes the sound of someone calling your name.

This post was written by Karen Alexander, MPA. As humans, we are naturally inclined to recognize patterns, often imbuing them with meaning — a psychological phenomenon known as pareidolia. This can ...

It not only shapes our perception but also influences how we design objects, architecture, and navigate our environments. Facial pareidolia falls under the broader category of apophenia, the tendency ...

Ever caught a glimpse of the man in the moon? Then you’ve experienced pareidolia — the tendency to perceive patterns where there are none. Faces are the most common shape people see, likely because ...