MultiView, a company that provides digital marketing solutions for B2B marketers, has launched Persona HD, a solution designed to help B2B marketers develop insight-driven campaigns targeting ...

At 110 years old, Xerox is the epitome of a legacy B2B business. But as Xerox prepares to spin off its $7 billion business process services arm into a standalone company called Conduent in January, it ...

Once you have a clear picture of each persona, creating targeted and compelling messages and content becomes much much easier. This template will help make the process of creating your buyer personas ...

Cintell, a SaaS customer intelligence startup, plans to introduce a cloud-based persona development platform designed to collect, analyze, maintain, enhance and integrate customer insights companywide ...

Customer experience has always been and will keep being a key factor in how buyers make decisions. A recent study by SiriusDecisions revealed that for 80% of B2B buyers surveyed, customer experience ...

Many B2B online marketing campaigns can follow inbound marketing principles, whereby the potential client is attracted, rather than coerced, into becoming a customer. An effective way to do this is ...

B2B business strategies were much simpler back in the day. In the pre-Internet and pre-digital age, the target of one customer or buyer was an accepted viewpoint. We are no longer back in those days.

Live from The Drum’s B2B World Fest 2025, our panel of experts discussed how communities have come full circle since the forum days. At The Drum’s B2B World Fest 2025, deputy editor Jen Faull led a ...

Gone are the days of “one-size fits all” marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and ...