How successful do you think your last presentation was? Presenting your business’s products or services to clients is crucial to the long-term longevity of any business, but in the highly demanding ...

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If a salesperson walked into an important client meeting dressed in ripped jeans and a tank top, that person would be fired immediately. How you present yourself in a business setting matters, so why ...

IDG Enterprise recently released the results of its 2012 Content Marketing Trends study. With more than 740 responses from B2B marketers, the study offers yet another set of data points for this ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...