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PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

Beginning today, PATTERN Beauty debuts at Macy’s, the brand’s first-ever department store partner, with an assortment of products for curly, coily, and tight-textured hair NEW YORK--(BUSINESS ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

“Each of these products is anchored in my personal routine,” Ross says of the launch. “When using these formulas, I want people to feel hydrated, radiant, and glowy. But mostly I want people to feel ...

Photo by Maridelis Morales Rosado for W Magazine. For the uninitiated, Pattern Beauty is the name of the curly hair care line founded by Tracee Ellis Ross, but the brand is so much more than your ...