Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Strategic branding goes beyond aesthetics; it encompasses thoughtful planning, consistent execution, and a deep understanding ...

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

I’ve seen several marketing strategies that looked rock-solid on paper fall short under real-world conditions. In many cases, the reason for the underperformance was a lack of a strong and effective ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

Marketing is an ever-evolving beast, but there are times — like right now — when it feels the sands are shifting so fast that it’s hard to know what to prioritize. It’s a sentiment echoed by B2B ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Improving private label focus, enhancing brand awareness through strategic partnerships, and updating pricing strategies are crucial for future success. The Society of One athleisure line offers a ...