Dynamic QR codes, when applied thoughtfully, offer a direct path to clearer communication and more confident customer ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. QR codes seemed to pop on the scene and disappeared almost as ...

NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing efforts and build brand awareness, according to a Zappos executive who presented at OMMA Global. Online ...

QR codes are fast becoming a requirement for businesses. They are basically small square barcodes that people can scan with the use of their mobile devices and the information contained within pops ...

Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers. Mobile bar ...

Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free ...

Quick Response (QR) codes are small, two-dimensional matrix codes (a type of barcode) that can be scanned by a camera to acquire information. These days, they’re commonly on flyers, online, and just ...

Opinions expressed by Entrepreneur contributors are their own. Welcome to the new, new thing. Some say it’s the new television or radio. Some say it is the new out-of-home experience. Others call it ...

Campbell's is continuing to modernize its iconic soup cans, which the company redesigned this summer for the first time in 50 years. The latest addition to the packaging is a QR code, a mobile ...

If you’ve been to a restaurant recently, you may have been asked to use a QR code to access a digital menu. It’s a black and white square you can scan with your phone, and when accessed, can be used ...