Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

It was another victory for private-label brands during the first quarter of 2025. Store brands outperformed commercial brands in both dollar and unit sales across all U.S. retail outlets, the Private ...

In a sweeping change for the nation’s largest retailer, Walmart U.S. will eliminate synthetic dyes along with 30 ingredients from its private food labels. In-house brands Great Value, Marketside, ...

Private label products have officially outgrown their reputation as “cheaper alternatives.” In 2024, U.S. private label sales reached $271 billion, according to data from the Private Label ...

As private labels and store brands have evolved over the last decade, the stigma of the “cheap, alternative, knockoff” brand has worn away. Retailers have built bona fide brands, touching all ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Target is the third-largest department store in New Jersey according to ScrapeHero, and is growing as a grocery destination. But you may be missing on savings if you don't shop Target's array of ...

For decades, private label was the afterthought in US grocery aisles – the packaged food products shoppers primarily bought when they had to, not when they wanted to. Cheaper? Sure. Good enough?