In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

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Wintertime can be frustrating for many anglers as they wait for spring. For other anglers, it is time to get gear repaired and prepped for the next season. Garry Land is a long-time rod builder who ...

POP Projects is a collection of new and classic projects from more than a century of Popular Mechanics. Master skills, get tool recommendations, and, most importantly, build something of your very own ...

If you're new to ice fishing, the amount of specialized gear some anglers use can be daunting. Couple that with the cost of a ...

Start your ice fishing adventure without breaking the bank. Here’s how to gear up and catch fish for less. If you're new to ice fishing, the amount of specialized gear some anglers use can be daunting ...