Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

A foundational 1956 study of the concept, focussed on a U.F.O. doomsday cult, has been all but debunked by new research.

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

Thomas Plante (@ThomasPlante) Augustin Cardinal Bea, SJ professor of psychology at Santa Clara University, is a faculty scholar with the Markkula Center for Applied Ethics and an adjunct clinical ...

During a very enjoyable and highly participative class session on Thursday as part of a marketing management program, I revisited one of the issues that most concerns me regarding the evolution of ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. On the night before Christmas in 1954, a Chicago housewife named Dorothy Martin ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs. Cognitive dissonance is a psychological phenomenon that occurs when a person ...