Colgate-Palmolive’s or Colgate’s (CL) global market share is ~45%. Colgate is the leading toothpaste compared to Oral-B (PG) and Close-up (UL), especially in emerging markets like India. Although ...

Our landfills are a graveyard for old, plastic toothbrushes. Last year, 495 million nonelectric toothbrushes were purchased in the U.S. They’re not recyclable, which means the vast majority get tossed ...

Earlier this year, Colgate released a connected toothbrush, an artificially intelligent mouth cleaner that would be sold at Apple Stores for $100 a pop. It looks like most electric toothbrushes: thick ...

Smart toothbrushes have been around for a few years now, but they haven’t quite caught on. Sure, they promise better habits via connected sensors, but they also tend to be very expensive ($100 and up) ...

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Everything that uses electricity is getting smart — or eventually will. We've had electric toothbrushes for some time now. But now, those toothbrushes are finally getting smart functionality. One of ...

Katherine Martinko is an expert in sustainable living. She holds a degree in English Literature and History from the University of Toronto. Haley Mast is a freelance writer, fact-checker, and small ...

Colgate’s new iPhone-compatible smart toothbrush promises to transform the way you brush your teeth, thanks to the magic of machine intelligence. So is the E1 Smart Electronic Toothbrush With ...

One of the surprises of this year's Consumer Electronics Show was a smart toothbrush from Colgate, which, as it turns out, was designed to be an Apple Store exclusive. The new $100 Colgate Smart ...