NEW YORK — Privacy laws should be as much of a concern to grocers as ad partnerships as retailers expand their in-store and online retail media efforts, an ...

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own ...

A man walks into a Minneapolis-area Target, angry about coupons his teenage daughter received for baby clothes and cribs. “Are you trying to encourage her to get pregnant?” he asks a store manager.

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. Amazon’s advertising business continues to break records. In Q3 ...

When it comes to properly marketing to your customers, data is king. Armed with information regarding who is buying their products, from where and why, companies can make smart decisions about how to ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...