When it comes to optical illusions, sometimes our brains can be too smart for their own good, overanalysing visual information that often leads to mind-melting effects. Made to amaze and confuse, even ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

"Simultaneous contrast illusions" rely on altering the backgrounds of images to change how we perceive the colors and brightness of objects within them. Now, a computer model may have revealed exactly ...

When Dimitris Papailiopoulos first asked ChatGPT to interpret colors in images, he was thinking about “the dress”—the notoriously confusing optical-illusion photograph that took the Internet by storm ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

Optical illusions play tricks on your brain and can make you see things that aren't really there, from static images swirling around the page to images that stay with you even after you look away.

Optical illusions are older than you think. The first optical illusions date back to 20,000 BC and took the form of cave sculptings. Nowadays they are found all over the place – on screens, in books ...

Optical illusions play on the brain's biases, tricking it into perceiving images differently than how they really are. And now, in mice, scientists have harnessed an optical illusion to reveal hidden ...