The colour of a product's packaging induces certain flavour expectations - but this perception is 'overwritten' by the colour of the food itself, say researchers. Eating is a multisensory experience ...

Have you noticed how your shopping cart looks like a rainbow when you’re making healthy choices at the grocery store? That burst of orange from fresh carrots, the deep purple of juicy grapes, and the ...

If you’ve ever wondered why meats at the supermarket come in different colored packaging, this shopper has an interesting theory. Supermarket meat and seafood are often, unfortunately, packaged in ...

Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate bars draws you in? Food companies know exactly what they’re doing with ...

Colour plays a key role in how consumers see products. Should plant-based companies use red to evoke flavour, or green to evoke sustainability, with their offerings? A recent study by ‘food awareness’ ...

Biodegradable food packaging could alert eaters that their food is spoiling by changing colour. Date labels put on perishable foods are often poor predictors of when food will become dangerous to eat, ...

Research conducted at the University of Vaasa paves the way for smart packaging that indicates product condition through color-changing printing inks. Doctoral researcher Jari Isohanni investigated ...