Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

One version of the invitation to Apple’s September 9 “Awe dropping” product launch event includes an Easter egg. Run your finger around on the Apple logo displayed on a touchscreen, and it’ll react.

The graphic in the invitation to Apple’s upcoming “Awe dropping” product launch event looks like a thermal image, and that set off furious speculation Tuesday about whether it’s a hint about a feature ...

Mark Gurman this weekend doubled down on his view that the new Apple Watch SE is likely to made from plastic rather than aluminum. That raises the prospect of the company either reducing the price, or ...