Design firm Metalab has just rolled out a major rebrand. The company, which has designed interfaces for the likes of Slack, Headspace, and most recently, James Clear’s Atoms app, is reinventing itself ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

There are many essential components in a merger and acquisition process, but visual design and design languages should always aim for consistency. The Fast Company Executive Board is a private, ...

See how we reveal our top secrets in bringing our clients a higher ROI and brand success. CityRx’s rapid growth showed us how impactful branding can be when trust is designed with intention — ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Employees play a pivotal role as the backbone of an SMB’s brand. This is how you can — and should — build your brand from within. Establishing a cohesive brand identity with a clearly defined purpose, ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I see many founders overlook a critical element that ...

The design is centred on a shield motif, intended to reflect trust and legacy, with visual elements that reference ...