Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Marketers have spent decades trying to outsmart human irrationality, smoothing every flaw and predicting every action. But behavioral science keeps proving that people don't behave the way the data ...

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

In the business world, trust is often discussed as an abstract concept—something we know is important but it may not always have a clear way to measure or nurture. Yet, after decades in the industry, ...

Ahead of the UN Climate Change Conference COP28 in Dubai, UAE, SAP Insights has released the results of its Wave 3 sustainability study. The research reveals key insights for businesses scaling their ...

Accounting firms are facing unprecedented challenges. With the rise of automation, changing client expectations and staffing challenges, traditional differentiation strategies such as competitive ...

Serge Vasin is Partner at Flintera, a startup studio with a private equity arm that's focused on SaaS, blockchain, AI and EdTech. Artificial intelligence (AI) has become one of the hottest buzzwords ...