Picture a perfectly optimized mobile application campaign. Your graphics team designed an attention-grabbing image. Carefully crafted words evoke the proper buying ...

Not all cookies have explicitly malicious intent. Most simply help a website work properly or let the advertisers that help fund websites figure out which ads would interest you the most. However, the ...

An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The ...

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Unlike its browser competitors, Firefox will soon start blocking tracking cookies by default in the name of consumer privacy. Web tracking has long been in the cross-hairs of privacy advocates, who ...

Mozilla has further beefed up anti-tracking measures in its Firefox browser. In a blog post yesterday it announced that Firefox 86 has an extra layer of anti-cookie tracking built into the enhanced ...

Mozilla, the maker of the Firefox browser, has rolled out a feature called Total Cookie Protection as part of its Enhanced Tracking Protection "Strict Mode" that promises to stifle cross-site tracking ...

Remember Apple’s flock of birds swooping around, spying on users as they browse the web, a thinly disguised attack on Google’s ongoing Chrome tracking nightmare. Well, despite promises to the contrary ...

Years after rival web browsers made the move, Google Chrome on Jan. 4 will begin blocking websites from using third-party cookies, the easiest way to track our online behavior as we move around the ...

California-based engineer and entrepreneur Lou Montulli said the original ‘cookie’ he created decades ago was intended to make life online easier by letting ...

A proposed class action lawsuit accuses Toyota of violating users' privacy preferences by continuing to collect online data after cookie opt-outs, according to the lawsuit ...

Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking ...