What Is Customer Acquisition Cost? CAC is the cost of acquiring a new customer for a business and typically includes marketing expenses to get a customer to complete a purchase for your product. These ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Hirsh Goswamy, Vice President of Marketing at Livionex Inc. & Fellow at OnDeck. Consumer-focused businesses often shoulder high customer acquisition costs to spearhead rapid growth. These companies ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

GoodRx addresses many challenges in the U.S. healthcare space. GoodRx's tech-enabled solutions are proving to be an immense value-add as their platforms have built great trust with their consumers.

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...