Why are customers leaving, and what can we do about it? If you’re watching customers slip away despite your best efforts, you’re not alone. In subscription-based businesses — think streaming services, ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty. Predictive power improves engagement. Top brands use AI in ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...