Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amperity, an enterprise customer data platform (CDP) for consumer ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...