Marketing evolves, strategies transform, and the consumer always has a voice. Right? Not always. Historically, marketing strategies often revolved around the vision of executives who dictated desired ...

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. As we witness the digital transformation of commerce — a statement that is ...

We’ve all heard that the customer has more control over the shopping experience, but that hasn’t stopped most retailers from sticking with their same-old business strategies. Joel Bines believes now ...

Becoming a customer-centric organization is more crucial than ever. The importance of putting customers at the heart of business strategies cannot be overstated. Organizations that succeed in this ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

From Fortune 500 companies to startups, companies that prioritize customer centricity stand out in the market. They understand that customers are more than just revenue sources—they are the foundation ...

If you’re taking the initiative to be more customer-centric, these five points from the perspective of a customer service consultant will get you well on your way — while keeping you from making ...

A Five-Step Roadmap to Become a Customer-Centric Company By Brian Solis To drive growth in this new economy takes more than transferring existing models and processes to digital touchpoints. It ...

Editor’s note: Leadership Lens, appearing online at scmr.com on the second Tuesday of each month, offers insight into leadership issues and how to address them. If you are interested in future topics, ...