Nationwide chain Cracker Barrel is dealing with widespread backlash after rolling out an new logo and plans to updating its restaurants to a more modern style. On Aug. 19, the Lebanon, Tennessee-based ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel CBRL-3.00%decrease; red down pointing triangle cut ties with the marketing firm behind the chain’s troubled rebranding campaign, including its new logo and redesigned restaurants. The ...

Cracker Barrel updated its logo and menu, leading to significant customer backlash and a drop in stock value. The new logo is more minimalistic, removing the image of the man and barrel, while keeping ...