Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

Partnership provides programmatic access to premium, high-engagement content from HBCUs, NAIA, and the NBA G League, reaching untapped, engaged audiences. WINTER PARK, FL, UNITED STATES, January 6, ...

) is a $27 billion provider of a digital advertising platform that allows customers to dynamically and "programmatically" buy ad space across all mediums and channels, from targeted website pop-ups to ...

Duolingo has launched Duolingo Ads, a new direct ad sales platform that gives brands access to premium inventory and custom formats featuring the app’s signature characters. Taking greater control ...

What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being ...

TiVo, a wholly owned subsidiary of Xperi Inc., today announced new features for its home screen user interface solution that enable advertisers to seamlessly reach highly engaged consumers across the ...

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and ...

Amazon's ad business is growing fast and quietly reshaping the company's profit engine. Prime Video ads, retail search, and Amazon's demand-side ad-buying platform give the company a unique flywheel.