Just 10 days ago, creator Jools Lebron (@joolieannie) made a TikTok video titled “How to be demure and modest and respectful at the work place,” and people are completely hyper-fixated on it. If you ...

"Demure and mindful" – you'd have to be living under a rock to have not heard these phrases flying around on social media in the last few weeks. Do you know what is not very demure or mindful, however ...

“Very demure, very mindful” has caused a situation that’s become very contentious. TikTok creator Jools Lebron captivated the platform with her videos about cultivating the right look for work and, in ...

Modesty is in its peak era . . . but not in the way you think. The word demure is the new word of the season after TikToker Jools Lebron popularized it in a viral video that garnered 6 million views ...

Jools Lebron's "very demure" TikTok has taken the internet by storm. It was only right to round up the best merch associated with the viral trend, plus beauty products that fit the bill. By Erin ...