If you've spent any time on TikTok over the past week or so, chances are you've stumbled upon the phrase "very demure, very mindful." But what does it mean? Let's take a deep dive into the trend and ...

On TikTok, many people are being “very mindful” of their actions. They’re acting “very cutesy.” In fact, you could say they’re “very demure.” Those three phrases — but “demure” specifically — have ...

Here's why you've been seeing the term everywhere this week Jools Lebron/TikTok (2) Move over, brat summer — it's time for demure fall. After TikTok creator Jools Lebron posted a video of how she gets ...

If you've clicked open the TikTok app in the past few weeks, it’s almost certain that you have heard of the latest trend. People sharing how they're being "very demure" and "very mindful" of what they ...

“Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brainrot,” “brat,” and “weird.” In an announcement Monday, ...

Brat summer's been fun. But now it's time to get "demure." The internet has a new buzzword, aesthetic and mindset − and it comes in stark contrast to this summer's trend of embracing all things messy ...

After a long, hot brat summer, the time has come to be more demure — at least according to creator @joolieannie, aka Jools Lebron, whose TikTok about being demure went viral on Aug. 5. “You see how I ...