When you add hyperlinks to a document, make sure the visible link text is descriptive and meaningful. Ideally, the link text should make sense out of context. For example, avoid “click here” in favor ...

Link text is the visible, clickable text in a hyperlink. It typically appears blue and underlined in most web browsers. Good link text is descriptive and gives users an idea of what to expect when ...

Lizzi Sassman from Google said in this morning's Google SEO office hours that using the anchor text "here," the text for your hyperlink, is simply "bad link text." Instead, you should use more ...

To ensure equal access to information for all people, all Northwestern web and digital content should be compliant with Web Content Accessibility Guidelines (WCAG) 2.0. You can review your site using ...