In recent years, many UK retailers have faced startling consequences due to the failure to effectively integrate their ...

Some of the most valuable companies in the world owe their success to digital platforms. But why do several companies fail when attempting to follow in their footsteps? Khaled Abed Alghani’s doctoral ...

Software platforms centralize essential services, enabling businesses to reduce costs, accelerate product delivery, and improve system reliability. These are all critical to enhancing the customer ...

In the CMSWire's State of Digital Customer Experience (DCX) 2025 report, customer experience teams reveal both their enthusiasm for generative AI and their real-world struggles to operationalize ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...