Double opt-in has long been considered the optimal standard for email marketers. But some industries are more attentive than others, judging by the 2022 Email Marketing Benchmark by GetResponse.

Once upon a time—say, 10 years ago or so—double opt-in was the gold standard of permission-based e-mail. Marketers were urged to seek the multistep double opt-in over a single opt-in in part to ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

A double opt-in process can help brands protect their sender reputation and email deliverability. Here are four ways to maximize double confirmations for email.

A recent and far-reaching decision by the Italian Data Protection Authority (Garante) has significantly altered the rules governing marketing privacy consent in Italy, introducing a potential ...