How can you turn your B2B marketing goals into well-defined and measurable KPIs? And why should you do that? Our blog and handy guide can help. As every seasoned marketer knows, planning is everything ...
Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...
Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...
Whether you’re new to influencer marketing and need guidance on which KPIs should be most important to you, or you’re experienced in the industry but find yourself on a knowledge-seeking mission, ...
While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...
Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions. If your boss called you into an executive meeting tomorrow to give a report on your ...
These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...
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In hindsight, marketing agency Influence & Co. seemed to be ahead of its time. The marketing and sales team of seven didn't know a global pandemic would soon halt all travel and in-person conferences, ...
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