The digital advertising landscape is experiencing a seismic shift with the rise of retail media, and non-endemic advertising, driven by retailers leveraging their first-party data, unveils both ...

Macy’s isn’t wasting any time — or revenue opportunities — when it comes to its retail media offering. Yesterday, the retailer announced an expanded partnership with Rokt, a technology partner that ...

Fueled by the rapid expansion of digital ecommerce, a new $100 billion-plus advertising category -- so-called "retail media" -- has emerged and it already represents nearly 10% of global ad spending, ...

This illustration depicts a woman shopping with multiple bags, symbolizing omnichannel marketing and a seamless shopping experience. The interconnected icons around her represent the integration of ...

Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand. PayPal, for instance, ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

Hai Mag is the co-founder and CEO of Eva, an AI-Powered Retail Media platform and marketing agency for Brands. I see the next significant leap forward in retail media as being driven by ...

Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail ...

NEW YORK — Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and beyond. The home improvement ...

With the January blues behind us, 2025 is shaping up to be a promising year for the advertising industry. Magna forecasts a global ad market growth of 6.1%, bringing total revenues close to the ...