Dupe culture continues to grow in popularity as consumers share their favorite knockoff products that resemble recognizable name-brand products for a fraction of the price. With rising costs of ...

When you're standing in the grocery store looking at an array of oat cereal, you'll probably be inclined to pick up the brand Cheerios, regardless of how much lower the price is of the Toasted O's ...

Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

In today's fast-paced world, convenience can often trump cost, leading many consumers to unwittingly spend more than they have to on everyday items. The grocery store, for example, is brimming with ...

For some, prices at the grocery store are still too high to stomach. One of the biggest ways to save is by buying generic. On average, generic groceries cost about 40% less than name-brand ones.

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.