As a PR professional with over a decade of experience, I’ve witnessed firsthand the changing landscape of media. And let’s be honest: the claim that “legacy media is dead” feels more like a ...
As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new ...
In PR, we often find ourselves juggling two realities, traditional media, which anchors credibility, and digital platforms, where speed and engagement dominate. As campaigns stretch across TikTok, ...
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