Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

With unlimited sources of content to sift and choose from, the average human can easily get distracted. That’s why today’s most successful advertisers embrace connected, creative marketing experiences ...

So, you’ve probably heard the term ‘Integrated Marketing Communications’ thrown around. It sounds fancy, right? But really, ...

One of the key factors of included marketing is the capability to customise solutions based on purchaser emotions and emblem capability Integrated advertising campaigns provide manufacturers with an ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...