Why is Yeti so expensive? Its most expensive hard cooler costs $1,500. Let that sink in. One thousand, five hundred dollars. For a cool box. Of course, you could always buy one of its hats for $18.75.

Tesla launched a cooler box designed to fit in the Cybertruck's frunk but missed the opportunity to create something really useful. Instead of a powered cooler (or freezer) that could use the ...