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Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach ...

With 90% of consumers finding video helpful in their buying decisions, according to today's infographic, it's no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any ...

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the ...

Your sales funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey. A well designed and properly executed sales funnel has four stages: ...

It can seem as if a lot of terms related to business refer to the same things but if you dig deeper, the subtleties are necessary and important. Let’s take the marketing funnels and the customer ...

With the advent of eCommerce and online shopping, the entire strategy of the sales funnel has changed. Today, checkout optimization means a lot more than simply making sure you have enough lines open ...

At MarketingSherpa’s B2B Summit in July 2011, MECLABS released results from its 2012 B2B Marketing Benchmark Study. This infographic highlights how B2B marketers are optimizing their demand generation ...

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